“No matter how intense meetings can be or the amount of pressure that comes with working in admissions, I have never dreaded going to work. In admissions, we have an opportunity to open the doors to the future for prospective students and feed off the excitement they have in determining the next chapter in their lives.” — Western Illinois University Director of Admissions Seth Miner
One of the better feelings in life is landing a new job or reaching a career milestone in a field that you love. Seth Miner, Western Illinois University’s new director of undergraduate admissions, has accomplished both with his new post at Western.
The director of admissions at any university can be considered the “hotseat,” depending on many internal and external circumstances that impact students’ choices of where to attend college; thus, it is often considered a stressful job. According to Seth, though, sometimes, that pressure can be useful.
“No matter how intense meetings can be or the amount of pressure that comes with working in admissions, I have never dreaded going to work. In admissions, we have an opportunity to open the doors to the future for prospective students and feed off the excitement they have in determining the next chapter in their lives. I also love being challenged, which is something that we face on a daily basis in admissions,” he explained.
Seth agreed to share a bit more about himself in the Council of Administrative Personnel (COAP) Spotlight this month. More about his background and his work at Western so far, is below…
Welcome to Western Illinois University, Seth!
Q. Tell me a bit about your background: How did you wind up working at WIU?
Seth: I was one of those students who never wanted to leave college, as I thoroughly enjoyed my college experience. I began my higher education career as the carpenter for Waldorf College in Forest City, IA. I was a proud alumnus who wanted to work at Waldorf and viewed the job as a foot in the door. After six months working at Waldorf College, a position opened in admissions. I applied, was offered, and accepted the position, and it was at that point that I was hooked!
Admissions is all about building relationships with prospective students and families, promoting the great things the institution has to offer—with the intent of the student choosing to enroll. After two years in admissions, I wanted to see what it was like building those relationships with students (once they were at the institution) as a way of retaining them. I then accepted a position at Luther College in Decorah, IA, in residence life.
At Luther College, I was the area coordinator for a complex that housed 750 upper-class students. It was a great experience, but it did not take long for me to realize I missed the fast-paced life of working in admissions. It was at this time that I got back into admissions at Upper Iowa University in Fayette, IA, as the associate director of admissions there.
During my time at Upper Iowa University, I co-supervised professional staff members, managed an in-state, as well as an out-of-state, territory, and also supervised the admissions student ambassador program and student call team. Up to that point, my experience had been working at small private institutions. I began to search for opportunities at small regional public institutions, as I felt I could incorporate my private experience and practices into public institution recruitment and be successful.
The next chapter in my career was at Bemidji State University in Bemidji, MN, as the associate director of admissions and scholarship coordinator. For two years I held that position, and in it, I also supervised admissions representatives, in addition to coordinating scholarships and implementing the strategic recruitment plan of the admissions office.
My third and final year at Bemidji State University, I had the opportunity to serve as the interim director of admissions, and my additional responsibilities included coordinating community outreach programs, budget management, strategic planning, and supervising the entire admissions staff of nine professional staff members.
I found success in implementing more of a private recruitment strategy at a public institution. My career goals were to work at a larger public institution, and that is when I came across this opportunity at Western Illinois University.
What sparked my initial interest in WIU was the automatic merit-based scholarship program that WIU has. It is reminiscent of what private institutions do and what I was accustomed to in my past experience.
Another draw to WIU was the cost guarantee and no out-of-state tuition. Higher education is a competitive market, and WIU has made these decisions that will ensure that we are providing a quality education at an affordable price.
Q. What does a typical day at work at Western look like for you so far?
Seth: It has been great getting to meet all the people here at WIU and in the city of Macomb in the two months that I have been at WIU. One of the things that I love about working in admissions is that there is no such thing as a typical day. I often look at my calendar the night before to determine what I have going on the next day and that often changes. I rely heavily on my staff, and make it a point to visit with the processing staff right away in the morning, as it is a busy time of the year for them.
The majority of my days are spent in meetings, as well as looking at data to identify trends that we can capitalize on in the recruitment of students.
Q. What are some of the most challenging aspects of your job?
Seth: I am a competitor and enjoy a good challenge. The biggest challenge that we face in admissions is that our livelihood is determined by the decision-making ability of a 17- to 18-year old. We can do everything right in the recruitment process, provide the students all the information he or she needs about the institution and his or her program of interest, mutually determine that WIU is a good fit and what the student is looking for, and yet, he or she can still decide to go elsewhere. There are many outside variables that beyond our immediate control.
Q. Tell me a little about your favorite activities outside of your job.
Seth: I am currently working on my doctorate degree, so my activities have been limited. However, I do have three children (Brooks, who is 10, Cameron, who is 7, and Kaitlyn, who is 1) that I enjoy taking to the park with my wife (Jennifer). Family is a big part of my life, and the move to Macomb has also brought us closer to extended family. Our two boys are at the age where they are becoming more active in extracurricular activities, such as football, soccer, basketball, and baseball and we are excited to get them involved in all the Macomb community has to offer.
Q. What is your go-to advice?
Seth: My go-to advice would have to be to challenge yourself every day and step out of your comfort zone. It is only when you step out of your comfort zone that you truly find what you are capable of and can continually raise the bar! It is something that I have lived my life by, and if I would not have stepped out of my comfort zone and made an 11-hour move, I would not have had the opportunity to meet so many great individuals here in Macomb and at Western Illinois University.