Western Illinois University alumnus Sam Annable is using his background in sports and marketing to jumpstart an innovative new program to help an ill child attend the Super Bowl.
Annable, an account executive for the Peoria Chiefs minor league baseball team, is a 2011 WIU graduate. He has undertaken a project to trade a pair of his own dice for 2013 Super Bowl tickets.
So far Annable has traded the dice for a 1994 Alex Rodriguez rookie baseball card. The card was then traded for an Ike Davis custom-made baseball glove.
Annable is writing a blog about the trading progress, which is available at twobluedice.blogspot.com. He also has a Twitter account @TwoBlueDice.
Annable will also be collecting donations to help with travel to the Super Bowl and with the child’s medical expenses.
“So far the support has been good,” he said. “It is pretty hard to get the word out all by myself while still working full time but I am putting a lot of effort into making sure this is going to happen. I am trying to reach out to people who I think can help by posting it on social media sites such as Facebook and Twitter.”
Donations can be mailed in care of Annable to Peoria Chiefs Community Baseball, 730 SW Jefferson St., Peoria, IL, 61605.