The Making of the #WIUnselfie Movement

WIU Students taking part in the WIUnselfie Movement

Brett Moody, Caitlyn Westfall, and Brian Kocher, students in Western’s College Student Personnel (CSP) Program working on the #WIUnselfie Movement project. According to the CSP student group, the mission of the WIUnselfie Movement is to develop a culture of positive community built upon meaningful connections through social media. The student group responsible for the project aims to reverse selfie culture by promoting recognition of others through accountability and awareness of often overlooked qualities, achievements, and good will at Western.

A few weeks ago, two Western graduate students reached out to us for a brief meet up in the University Relations Office. They wanted help in promoting their “WIUnselfie movement,” a project that they, and some of their fellow master’s candidates in Western’s College Student Personnel Program (CSP), were involved in via one of their CSP courses.

Naturally, we wanted to know what it was all aboutโ€”as you likely do, particularly if you have seen their various messages around campus. So, with the help of her fellow students, Caitlyn Westfall (Macomb, IL) provided me with the details of the project and how the students hope to use it to “reverse selfie culture” on social media these days.

Q: Tell me about how the #WIUnselfie project came about.

Caitlyn: This project came from one of the classes in Western’s CSP Program. We were given the project by one of our professors to “make the world a better place.” We were not given any other context other than that. We talked for a few weeks about some things we thought could make a change in the world around us (to the Western Illinois University/Macomb community).

One of our group members brought up an idea of doing something selfless, such as leaving sticky-notes with positive messages around WIU’s campus. From there, another member brought up an idea he had observed in his undergraduate experienceโ€”he and his friend tried to get an “unselfie” movement started. The purpose of that movement was to promote unselfish acts and recognize the people who perform them. Examples of this are such things as holding the door open for someone behind you or paying for the person behind you in the drive-thru line. From there, we worked out the details, and the hashtag #WIUnselfie was born, and we went from there!


WIU College Student Personnel Master’s Degree Candidates made this video as part of their “WIUnselfie Movement” for a project in CSP Professor Tracy Davis’s group dynamics course.

Q: Who is involved with it here at Western?

Caitlyn: The people involved are primarily in Dr. Tracy Davis’s group dynamics class.

Q: What does the group hope to accomplish with this project?

Caitlyn: We have seen a rise in negative social media lately, and we wanted to find a way to spread positive social media. We are hoping that by creating a new outlet for positive social media to take over, we’ll be creating a new buzz on campus. Instead of sitting around the lunch table gossiping negatively about their peers, we are hoping students, faculty, staff, and community members talk about the great things going on.

WIUnselfies on Instagram

Follow the WIUnselfie Movement on Instagram at instagram.com/wiunselfies

Q: How will the group go about accomplishing these goals?

Caitlyn: We have created an Instagram, Twitter, and Facebook page for people to submit pictures to. We also have these social media outlets so that we are able to promote the movement itself. We have gone around campus a few different times getting pictures of people or groups doing great things and also getting the word out. We have created a neat Instagram style frame for people to take pictures with. We have also promoted our movement as big campus events such as the Fall Leadership Conference and Make A Difference Day and we saw great feedback from that.

Q: Who are the other CSP students involved?

Caitlyn: Danielle Buckner (Lake Forest, CA), Amy Bumatai (Mililani, HI), Melinda Daniels (Milwaukee, WI), Brian Kocher (Henry, IL), Maggie Miller (Boone, IA), Brett Moody (Taylorville, IL), Kelly Severs (Macomb, IL), and our group facilitator Emily Simon (Moncolva, OH).

Q: Anything else I neglected to ask you about in the above-listed questions that would be important to include?

Caitlyn: Anyone can find us on Instagram at @wiunselfies, Facebook at www.facebook.com/wiunselfiemovement, Twitter at @wiunselfies, or we can be emailed at wiunselfiemovement@gmail.com.

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