CSP Grad Candidate’s Social Media Work Helps Beu Health Ed Reach Out to WIU Students

Rebecca Novick

Rebecca Novick, a grad student in Western’s college student personnel program, posing with a puppy named Roscoe. As the person in charge of Beu Health Education’s social media accounts this semester, Novick has worked to reach out to WIU students about health and wellness issues.

Northport, New York, native Rebecca Novick, who is currently a graduate student in Western’s college student personnel (CSP) program, applied to the program after hearing about it from those she worked with at her undergraduate institution, University at Buffalo (UB).

“While there, I became heavily involved in on-campus student leadership positions, such as student union manager, as well as served in an internship for the Center for Student Leadership and Community Engagement. Toward the end of my sophomore year, I took some time to reflect on what it was I enjoyed most about my undergraduate experience. What I found was that my positions on campus were where I found the most fulfillment and enjoyment, so I decided to pursue the field of student affairs. After speaking with some of my professional staff members, I found that many of them had attended WIU for their degrees in CSP. After researching the CSP program here and finding how well known and well respected it is, I decided I would apply,” she explained.

From her experiences at UB, as well as the knowledge she has gained as a WIU CSP grad student, Rebecca has been using social media for Beu Health Education to reach out to WIU students and provide them with important information about Beu’s resources, as well as about health and wellness issues in general.

Recently, she answered a few questions about the kind of work she is doing for Beu Health Ed, as well as how the work will help her in her future student affairs career.

Q. What do you do for Beu Health Education?

Novick: I am a practicum student for Beu Health Education, and my main responsibility is to manage all social media outlets. I mostly focus on our Facebook and Twitter communications and schedule posts and tweets for each week.

In the beginning of the semester, we (a few other staff members and myself) brainstormed a list of themes we could use for each week. The themes were picked based on current issues facing students, as well as the time of the semester. As I construct posts and tweets, I think of ways in which I can engage students to use the tips and resources shared in our posts and then reflect on how they can improve upon their own practices. In order to do this, I post a series of tips and tricks and then ask if our followers could share their own thoughts or helpful practices.

Q. What have you learned while working in this role for Beu Health Education?

Novick: During my time in Beu Health Education, I have learned that wellness means much more than just taking care of yourself, in terms of exercise, nutrition, and illness. I have come to learn that wellness incorporates many aspects of being, such as financial, spiritual, and intellectual wellness.

Over the course of this semester, I have also learned there are many wellness issues students face that are not always viewed as pertinent concerns. For instance, it is common for students to experience stress, sleep deprivation, and caffeine addiction. Although these may seem like common symptoms of merely being a college student, these practices can become areas of concern if not addressed. I have found Beu Health Center to be well equipped with resources to help students form healthy habits and work through such issues.

Lastly, I have found that social media can be an effective way to communicate the resources and tips needed to help work through common issues on college campuses. As our social media community grows, we are not only able to share information, but we have also been learning new practices, ways to remain relevant to our students, and find helpful resources.

Q. What are your career plans?

Novick: Following my intended graduation this spring, I hope to return to New York and work within the State University of New York (SUNY) or City University of New York (CUNY) public higher education systems. Ideally, I aspire to work within student union management or student leadership development, but I am open to many possibilities.

Q. How do you think you’ll be able to apply what you have learned working for Beu Health Education to your future career?

Novick: As social media continues to grow as an information-sharing platform, I would like to use it as a source for cross-promotion of not only offices across a university’s campus, but also to cross-promote other institutions, as well as the surrounding community. I think there are many benefits of institutions and their communities working together to help raise awareness of all opportunities and resources available to students and community members.

I also feel the knowledge I have gained relating to student wellness can help me to be a more aware and empathetic student affairs professional. In order for me to be able to effectively help students grow, I must understand their struggles and barriers. Having learned how to identify symptoms of many health concerns students face, the more I can do to help.

Q. What is the most rewarding project or enlightening activity you experienced in your work for Beu Health Education?

Novick: In general, I would say the most enlightening experiences I have had while working in Beu Health Education are the opportunities I have had to further my knowledge in WIU’s social media community. I have had numerous meetings with offices and representatives across campus to learn more about their approaches to marketing and building a social media presence. During this process, I have built many relationships and learned much about the functions of various offices around campus. I have been using these opportunities to make connections via social media to help cross-promote events and resources happening across campus.

Q. Anything else you think is important to share?

Novick: I have found the offices and staff associated with Beu Health Education to be extremely helpful and knowledgeable. There are such a large variety of resources and opportunities available to all students, not just those who are struggling with wellness. Not only is the professional staff at Beu Health Education friendly and accommodating, but student peer educators are also extremely knowledgeable and an asset to the office.

I hope students and community members continue to utilize the resources and services Beu Health Education has to offer, whether it is through attending a program, setting up an appointment for individual help, or just stopping by to find out more.

Follow Beu Health Education on Twitter at twitter.com/BeuHealthEd and on Facebook at www.facebook.com/BeuHealthCenter.

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