As I enter this, my 12th year as a faculty member in the Western Illinois University Department of Communication, I am taking a sabbatical (technically called administrative leave) to broaden my understanding of organizational communication. In addition to teaching a course in Organizational Communication, I also teach a special topics class about the communication culture of the Walt Disney theme parks. This class, Communication 379, was born here at Western. The class is only offered at this institution and offers students the opportunity to not only learn about the organizational communication of the Disney parks, but also allows them to immerse themselves in the world of those parks through a week-long visit at the end of the course.
My three-week journey to six Disney theme parks in four countries (the United States, China, Hong Kong and Japan), begins at Disneyland in Anaheim, California. Disneyland opened over 60 years ago in July of 1955 and was Walt Disney’s first theme park. As a result, the park is nearing the end of its ‘diamond’ celebration event. There are images of diamonds everywhere and homages to the history of this ground-breaking park at every turn. Even after 60+ years, this park and its employees (Disney calls them cast members) don’t want you to forget where it all started.
I think that’s an important lesson for us to remember whether we work in academia or elsewhere. The history of your organization is important, not only to see the successes, but also to learn from the mistakes. Since none of us have a DeLorean that can travel back in time (as far as I know), our way to learn from those that came before us is by learning the history of our organizations. It may not involve a massive year-long celebration complete with nightly fireworks like Disneyland, but the past is important, nonetheless. I believe each organization has its own unique way of life (often referred to as its culture) and, like a family, there are stories to be told about that life and its growth. As I learn about the culture of the Disney Parks, I hope you’ll find some time to learn about the history of your organization as well.