Success by Design: Internship Adds to Graphic Communication Repertoire for New WIU Alumna

Mariah Bartz, a brand new alumna of Western Illinois University, with the Pokémon Go map she designed for WIU's Macomb campus.

Mariah Bartz, a brand new alumna of Western Illinois University, with the Pokémon Go map she designed for WIU’s Macomb campus.

What experiences in an internship can help make it “awesome” for a college student?

Just ask Macomb native and brand new Western Illinois University alumna Mariah Bartz. This summer, those of us who work in University Relations had the great pleasure of working with Mariah—she has been in our office every morning since May 24 working to complete a design internship, the final requirement for her bachelor’s degree in graphic communication.

“Working with University Relations allowed me to utilize my skills in a real-world setting. I had to apply many things I had learned in my courses, and this served as both continued practice and as a reminder for the tips and tricks I needed to make something look the way I imagined it to be,” Mariah noted. “During this internship, I designed posters, postcards, birthday cards, advertisements, booklet pages, maps, and a social media directory webpage and a blog directory webpage for Western’s website. I was fortunate to be given such a wide variety of projects during my time there, and it was particularly awesome to get to work both with page layout and web design.”

Throughout much of her time at Western, Mariah has truly embraced the University’s core values of educational opportunity and personal growth and has the projects/creations now under her belt to prove it. Not only has she created a number of real-world projects this summer we’re using in University Relations—e.g., the Pokémon Go map for campus and she completed a much-needed update to our social media directory—but she also has been doing so since at least 2015 as a Western student.

Mariah with the Rocky statue she was selected to paint the 2015 edition of the Rocky on Parade campaign.

Mariah with the Rocky statue she was selected to paint the 2015 edition of the Rocky on Parade campaign.

In the fall last year, Mariah was selected to design the 2015 holiday card, which features an original watercolor lithograph of Sherman Hall. The card was sent to more than 750 friends of the WIU Foundation. Also in 2015, Mariah was chosen to design and paint the Foundation’s Rocky statue as a part of the 2015 Rocky on Parade campaign. Bartz’s “Molecule Dog,” featuring the chemical symbols for love and happiness, is now situated by the flagpole north of the University Union.

Mariah, who has also had her artwork featured at the Juried Student Exhibition at WIU, the Evanston Art Center (Evanston, IL), and the Figge Art Museum (Davenport, IA), shared a bit more about her background and her experiences at Western below…

Q. Where did you grow up? What are your interests outside of work/school?

Mariah: I grew up here in Macomb, so WIU has been a part of my life for a long time. Outside of work or school, my interests include doing small art projects, playing video games, and watching movies. I am very much a homebody.

Q. What have been some of your most memorable experiences as a student at WIU?

Rocky on Parade statue painted by WIU alumna Mariah Bartz (pictured here with Mariah's aunt, grandmother, and mother) on the north side of the Western Illinois University Union.

The 2015 Rocky on Parade statue painted by WIU alumna Mariah Bartz (pictured here with Mariah’s aunt, grandmother, and mother). The statue is located on the north side of the Western Illinois University Union.

Mariah: The most memorable experience was getting drafted by the WIU Foundation to paint their Rocky sculpture for Rocky on Parade in 2015. It was fun for me to paint it, and now that my “molecule dog” is under the flag post by the Union, it’s fun to see people interact with the dog and take photos of it.

Q. What are your career plans?

Mariah: For the future, I plan to move into a city to get a broader use for my degree, with either printed media or web design. I may also consider continuing my education—if I later feel that it would be a good direction for me to go.

Q. How do you think your studies have prepared you for your career?

Mariah: I feel like many of the courses I took benefitted me greatly, and I had some excellent instruction from a few teachers along the way. There are some good habits I have formed through my advanced design classes that have made me prepared to handle a variety of professional circumstances.

Q. What advice do you have for current and future WIU students?

Mariah: Between my sophomore and junior year, I ended up taking some time off from school. For me, this was a benefit, because I needed to sort of recharge my batteries. When I returned to WIU, I was more motivated and dedicated, and it absolutely paid off then.

If you are a student who feels stressed or pressured, please understand that everyone’s life is different, and that if you want to progress somewhere, you can do so when the time is right for you.

•••••••••

Although we’re proud that Mariah seemed to enjoy and benefit immensely her time with us here in University Relations this summer, we’re even more proud that she chose Western and she will go forth and represent her alma mater well… yet another WIU Success Story!

Advertisements

Make it a win for wine! Alumna’s small retail biz gets some big-time attention

Susan Kaufman, WIU Alumna and Proprietor of Market Alley Wines in Monmouth, IL

Kaufman’s small Monmouth-IL based business has recently gotten some big-time attention. She entered a video about Market Alley Wines in the National Retail Federation’s “This Is Retail” nationwide video contest. Vote for Market Alley Wines at www.retailmeansjobs.com/ThisIsRetail/SusanKaufman_profile.

At age 45, Susan Kaufman found herself at a crossroads in her life. According to the Western alumna (Kaufman graduated from WIU in 1988 with her bachelor’s degree in mass communications and a minor in professional writing), she worked for many years as a journalist, left that career for a job in marketing, and realized that she “worked very hard selling a product that I wasn’t that enthusiastic about.” She decided she would be much happier working for herself.

And so Market Alley Wines was established.

Kaufman’s small wine retail business, based in Monmouth, IL, has recently received some big-time attention. She entered a video about Market Alley Wines in the National Retail Federation’s “This Is Retail” nationwide video contest, and, as of this week, her video is a top ten finalist. The winning video will garner the retailer a $25,000 prize. You can vote for Market Alley Wines, through Sunday, April 15, at www.retailmeansjobs.com/ThisIsRetail/Matchup/14.

During all the excitement and, of course, running her busy small retail business, she was kind enough to take time of out her schedule and answer some questions about her retail venture and the video contest.

Q). When and why did you open Market Alley Wines?

I have always been a wine enthusiast, love working with people, and had retail experience, so it seemed like the right choice. I made the decision in February of last year to move forward with Market Alley Wines and opened June 7, 2011.

Q). Were you at all daunted by the fact you were opening a small business in a difficult economy and in, what some would call, an even more difficult market in west central Illinois?

A small business in a small town in a bad economy. What could go wrong? Actually, not much has. I did a considerable amount of research in both the wine industry and the local economy, and both showed signs of potential. Monmouth was lacking a “destination” spot… a place where people gather, visit, and relax. I certainly did not enter into this business lightly. But Monmouth is like so many other small communities. We once had many thriving businesses downtown, and now there are very few businesses. I think people now get the reality that, to keep businesses in their communities, they have to support them. It doesn’t hurt that my wine shop is beautiful and comfortable.

Q). What do you consider the most challenging aspects of operating a small business like yours in a rural region?

There is often a perception that a small-town business will be “hill-billy” or crappy, but that isn’t always the case. So many times when people walk through the door for the first time, I hear them say they can’t believe the store is in Monmouth. It is an environment that beckons a big city, but with the charm of a rural downtown. Just because we are small town doesn’t mean we have to sacrifice quality.

Q). What did you do before opening your business in Monmouth?

I counted about 30 jobs from my first at age 13 as a corn detasseler to the present. It isn’t like I can’t keep a job, rather I kept struggling to find one that could hold all my interests. I love a job where every day is different and you never know what the day will bring. I love being creative. I love learning something new every day and sharing that knowledge. I love people and enjoy it so much when people leave my store happy. This job has all of those qualities, plus I am my own boss so my success depends on me. And I don’t have a dress code.

Susan Kaufman, WIU Alumna and Proprietor of Market Alley Wines in Monmouth, IL

Visit Market Alley Wines online at marketalleywines.com.

Q). Why did you decide to enter your business into the “This Is Retail” video contest?

My entire life philosophy the past few years has been “What do I have to lose?” And after I heard about the contest, I thought my story had some legs.

Q). If you win the contest, what will you do with the money you win?

I would love to start a yearly wine and music festival in downtown Monmouth. Something that could give back to this awesome community but also bring new people into our town that could help other businesses.

Q). Anything else you think is important to highlight?

I tried to model my business on those places that I love frequenting. The kind of place where every time you go in, there is something new. A place where the owner or workers know me and know what I like. A place that is inviting, clean, smells nice and plays great music.

I think I’ve done so well in this contest because we are in a small community in the Midwest. We stick together and support our own. I’ve really been so touched by all the support I’ve received.